Designing E-learning

As I begin my last module in my e-learning course I already have come across some interesting information on instructional design. One part I would like to share as it articulates my believes and reinforces some old truths. The articles BY TY JOHNSON on The Nine Too-Often-Neglected Principles of e-Learning Design. The fianl list I have now printed and is on my wall beside my desk.
These are:
10 Questions that will lead to cathartic instructional introspection
Principle 1: What cognitive processes (if any!) do your interactions elicit from the learners?
Principle 2: What (if anything!) can learners get from your course that they could not get from reading a training manual and taking a multiple-choice quiz afterwards?
Principle 3: What types of questions did you pose in the analysis phase of the course, and to whom did you pose them?
Principle 4: How closely (if at all!) do the culminating activities of your course mirror what learners are required to do on the job?
Principle 5: How much (if any!) of your course content is presented in the form of contextual feedback on the learners’ performance?
Principle 6: How much ability (if any!) do learners have to choose the sequence and amount of content they wish to access?
Principle 7: How hard did you really try (if at all!) to devise experiential learning activities that could fit within your course’s budget?
Principle 8: Is there enough variety among your course activities to garner and maintain learner engagement?
Principle 9: Aside from the fact that their job may depend on it, is there anything in the course itself that motivates learners to retain, apply (or for that matter, even pay attention to) the content being presented?
The $64,000 Question: Would learners who just completed one of your courses rather be gouged in the eyeball with a hot poker than have to sit through a second one?